Heras Abogados Bilbao, is a lawyers bufet founded in 1968 by
Pedro Heras Sevillano, lawyer, teacher and father of seven children. Who wrote
this blog, had the honor of working with D. Pedro from 1983, we made our
writings to the Court, thanks to an Olivetti, several folios and with the use
of carbon paper to obtain a copy of them. The key of the current
"backward" to correct a text, was the word "I say" putting
it before the corrected sentence, then the modern machines were electric, also
new was the telefax How was it possible to introduce a writing by a machine and
Recipient received it ?, over the years came the digital computer, Internet and
e-mail, you could write an e-mail and also insert some emoji; And that
breakthrough was the mobile devices. Little by little we were discovering the
miracles of the digital revolution, of such cultural, economic and social
impact as it was at the time of printing. Although all this remains as an
anecdote to tell the grandchildren, "praeterito est praeterita".
Now we must master terms such as E- Influencer, Engagement,
Feedback, Tweet, Followers, Followings, #FF, Geolocation, leads, Hangout,
Hashtag, Infoxicación, Timeline, Trending Topic, Troll, Viral, WoM, Branding,
Segment, Seo, de Otherwise we do not exist in the digital age.
There was no choice but to get on the car of the advance, so
I set to work and in 2013 I published my first post, I remember it was not as
difficult as it seems now, it was fun and exciting to access our website and
see published the news of the day. It was just a matter of searching the legal
bases and the press, make a simple cut and paste, associate it with an
appropriate photo, and voilà.
Every year since the first publication, things got
complicated, how to be original, what news or article to select, what
photograph to include? Finally and for a few years, I decided by intuition that
those who clicked on our blog, would find something different, not only the
known news, or the sentence of the day, but also some legal or economic
definition, accompanied by an illustration not of Photograph, but drawing or
vignette. I look at Blogger statistics and appreciate that to date, about
100,000 pages have been viewed, so I think there is something going well.
And when you think that everything is done, the RRSS arrive,
and you hear, "You are nobody if you are not in social networks", so
we get into the digital mud and suddenly and not without first investigating,
studying and monitoring our Competitors, we are already on Twitter, Periscope,
LinkedIn, Google+, updating our Web, looking for the keys for an SEO strategy
to work from the beginning.
But first, it is necessary to know what the objectives of
the web, its keywords and its possible audience. I'm in the egg phase, I
observe other blogs, profiles, a crisis and how they solve it, I read and
reread curing contents, I flee from junk content and infoxicación, I want to be
original and attract readers, I study how to get the messages with Better
efficacy to a growing public, more critical, demanding or simply saturated and
insensitive.
All this digital world overflows us, we must have a
strategy, we have to publish our blog on other social networks and create
hyperlinks and repeat them at different times of the day. You have to find a
headline as attractive as possible and write the text discarding the straw and
going straight to the point, the reader looks for grain, has little patience.
It only stops eight seconds in a publication and according to experts say not
the same thing on paper than on the screen, it seems that 79% of readers scan
the text, so it must have a certain hook.
It is necessary to interact with other users, to be educated
as in real life and perhaps a little more, respecting divergent opinions and
spreading our true identity, without deception, our final purpose is to
empathize.
Writing easy is not easy, you have to be equal before
millions of people than before two or three. On the internet, it is written
with pen and not with pencil, so our post, should enjoy an original, fresh and
disruptive content, persuading the reader in only eight seconds, with content
cured, well documented, balanced and effective . We must create a state of
comfort RRSS. What will be our engagement? The same that we look for with a
neon sign, that know our name and that they place us where we want to be.
Networks are the showcases of our project, the web is static and social
networks are alive and that is our window to dynamically offer our goals. Hello
World!
Isabel Asolo Libano (Social Manager) HERAS ABOGADOS BILBAO
S.L.P.
VERY BEAUTIFUL!!
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